The mass media program is specially designed for students who are interested to take up a career in the newspaper, radio or television industry. It combines the studies of mass communication, visual communication, multimedia and production processes. The growth of Internet and interactive media technologies is creating a communication revolution. In these programs, students study the codes, processes and types of knowledge involved when people communicate. The codes are primarily those of spoken and written language, but also include visual codes and non-verbal communication. The processes, that students study, are cognitive and social: how we see and classify the world, and how we react to others when communicating.

Advanced Diploma / Professional Diploma in Mass Media
Majors	Advertising and Public Relations	Film Production

General Modules
GE101 College English * GE103 Business English * GE105 Business Communication *	GE361 Professional Development GE362 Business Plan

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Mass Media Core Modules
MM101A Media Audience MM101B Media Image MM102A Digital Print Design MM102B Web Site Design MM202A Computer Animation	MM202B Video Production MM303A Commercial Radio MM303B Commercial Television MM305A Print Journalism MM305B Broadcast Journalism

Mass Media Speicialization Modules
MM307A Advertising MM307B Public Relations BS307A Marketing Communication BS307B Brand Strategy MM301A Screen Play	MM301B Film Production MM309A Performance MM309B Directing GE381 Advertising & Public Relations Dissertation * GE381 Film Production Dissertation *

*Double Modules
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